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Korea can't live without dawn delivery. Can it still protect the workers behind it?
“Every night, I place my order after putting my kids to bed. By the time we wake up, the groceries are at the door,” said Seo Min-jung, a 37-year-old working mother in Bundang, Gyeonggi Province. “I don’t know how I would manage mornings without it.” For tens of millions of South Koreans like Seo, ultra-fast overnight delivery is not just a convenience. It’s almost a lifeline. Whether it’s diapers, rice or last-minute school supplies, services like Coupang’s “Rocket Wow Delivery” have made it no
Nov. 6, 2025 -
Tips on using public transportation in Korea
South Korea boasts one of the most advanced public transportation systems in the world, and passengers can save a substantial amount of money using the transfer system, particularly when traveling long distances within the greater Seoul area. But navigating the extensive networks of multiple subway lines, city buses and intercity trains and buses can be challenging, particularly for those unfamiliar with the system. Transit expenditures can be settled at the end of the month using some credit ca
Nov. 6, 2025 -
'Korean Vegan' whose recipes deliver flavors of life
Over a basin of salted napa cabbage, a woman throws in a handful of spicy red seasoning and mixes it with gloved hands. The sound of leaves rubbing and sauce squelching soon fills the kitchen. Her hands never stop, even as she begins to speak — not about cooking, but about friendship. “You’re gonna get dumped. Not by your boyfriend. Not by your girlfriend or your fiance or your spouse,” she says. The red seeps deeper into the cabbage as she makes kimchi, Korea’s traditional fermented vegetable d
Nov. 5, 2025 -
S. Korea's generational labels keep failing — so why do we keep using them?
In Korea, it doesn’t matter if generational labels make sense. They just need to go viral. "They all started as marketing terms. But as social descriptors that actually reflect reality? 'MZ' was too broad and vague. 'Young Forty' is politically charged. But in a crowded culture, lazy categories always win, I guess," Chun Young-woo, 43, a marketing executive at Seoul-based Metric Studio, told The Korea Herald. "MZ Generation" is a blurry hybrid of Millennials and Generation Z that landed in Korea
Nov. 2, 2025 -
In Korea, new mothers enter luxury boot camps
Postpartum care centers, where new mothers rest and recover after childbirth, are a uniquely Korean creation found nowhere else in the world. While some countries have similar facilities, Korea remains the only nation where such care centers, known as sanhujoriwon or just joriwon, have become an integral part of postnatal care. A 2023 survey of 3,221 new mothers by the Health Ministry found that 8 to 9 out of 10 new mothers used the service that year. In traditional Korean culture, the initial t
Nov. 1, 2025 -
How Korea is curating toasts for APEC 2025
At this week’s APEC summit in Gyeongju, South Korea, the drinks menu has changed almost as often as the guest list. While the main event, the APEC Economic Leaders’ Meeting, opens Friday, a series of official dinners and bilateral meetings earlier in the week have already revealed Korea’s attention to detail when it comes to drinks. From nonalcoholic fermented tea to traditional rice wines, the drinks for the summit’s toasts are being selected with attention to culture, protocol, and practical c
Oct. 30, 2025 -
Centuries-old style makgeolli to toast APEC ministerial banquet
When ministers from across the Asia-Pacific gather for dinner in Gyeongju, North Gyeongsang Province this week, their glasses will be filled not with champagne or wine, but with makgeolli, Korea’s signature fermented rice drink. The drink to be served at the official banquet of the APEC Joint Ministerial Meeting on Foreign and Trade Affairs (AMM) on Wednesday and Thursday is “A Night Counting Stars in the Milky Way,” a 12 percent ABV premium makgeolli brewed by Bal-Hyo Gongbang 1991 Inc., the ma
Oct. 29, 2025 -
How about a drink? What alcohol means to business in Korea
"Let's go out for some soju next time," or "Let's grab a meal sometime," are often considered synonymous to an invitation for a semiformal meeting among Koreans with professional relationships. While not nearly as prominent in the 2020s as decades before, many Koreans still tend to get acquainted with each other through knocking back a few drinks, often in the form of "hoesik" — literally "work dining," typically meaning a meal after the workday officially ends — with the accompaniment of substa
Oct. 28, 2025 -
Do Seoulites really need e-scooters or e-bikes? The city isn't sure either
Seoul once had a thing for e-scooters. You couldn’t walk a block without dodging one parked sideways on a ramp or abandoned mid-sidewalk like a lost shopping cart. In theory, they were perfect for short trips that felt too far to walk but too close to justify a cab. But now? Many of the scooters are gone. “I used to ride one almost every day to get from my house to the subway,” said Kim Ji-won, a 24-year-old university student living in Seoul’s hilly Gwanak district. “I admit, I didn’t always we
Oct. 21, 2025 -
These supermoms aren't just raising kids. They're hitting the books for notorious exams
After two years of studying, all while caring for her toddler daughter and welcoming a son, Lee is now on the brink of beginning a new chapter in her life. A 35-year-old former dental clinic employee, she passed the annual civil servant exam in the health affairs field this August. The demanding once-a-year test covers subjects from Korean history and English to health care administration and related laws. “I often felt anxious and physically exhausted when household chores piled up, from prepar
Oct. 17, 2025 -
‘Korea Glow Up’: How beauty, antiaging industry is powering South Korea’s medical tourism
On her first trip to Seoul in 2023, Heidi Mae couldn’t take her eyes off the walls inside a Gangnam subway station lit up with glossy billboards for cosmetic surgery, especially the images of women with radiant skin and plump, youthful cheeks. Having lost nearly 10 kilograms at the time, she felt her skin loosen and her cheeks began to sag, and Korea appeared to be the ideal destination to address her beauty concerns. A year later, she returned to Korea for a full face-lift and rhinoplasty at Na
Oct. 11, 2025