Packages and promotions

Sono International, Tway Air lift off on exclusive promotion Sono International and Tway Air jointly offer exclusive discounts for travelers this fall. Throughout October, guests who book rooms via the Sono Hotels & Resorts website will receive a special coupon for discounted Tway Air domestic flights valid until Dec. 23. Meanwhile, T’way Air passengers can receive up to 15 percent off stays at six Sono properties by submitting flight details on Tway’s events page, valid for bookings made betwee

Oct. 10, 2025

Will people travel 3 hours from Seoul for gimbap? Gimcheon is worried too many might

Gimbap (also spelled kimbap) is everywhere in Korea. You can find it sliced or unsliced, vegan or spicy, packed fresh or frozen, all for as little as a couple bucks. Every convenience store has it and every city eats it. So would it really make sense for anyone to travel over three hours from Seoul to a random city just to eat it? Tens of thousands already did last year. Now, with the second Gimcheon Gimbap Festival set to return on Oct. 25 and 26, and gimbap riding a wave of global pop cultural

Oct. 8, 2025

Packages and promotions

Paris Bar at Grand Hyatt Seoul launches exclusive Black Sheep Society Paris Bar at Grand Hyatt Seoul has unveiled its premium Black Sheep Society membership program. This invitation-only club is granted to guests who purchase bottles worth over 1 million won in a single visit, offering two tiers: White Sheep (1 million won, valid for two months) and Black Sheep (2 million won, valid for three months). Members receive exclusive benefits, including welcome snacks, signature cocktails, personalize

Oct. 3, 2025

Packages and promotions

Park Hyatt Seoul debuts hanwoo tasting course with live music The Timber House at Park Hyatt Seoul has launched a new hanwoo tasting course, available from Friday to Nov. 30. The five-course menu showcases 1++ grade Korean beef paired with French culinary techniques, including aged ribeye tartare with Osetra caviar, pine-smoked beef chuck and grilled aged sirloin with black garlic doenjang butter. Guests can opt for cocktail pairings featuring inventive drinks like the sourdough-inspired toasted

Sept. 26, 2025

Le Cafe Louis Vuitton blends luxury aesthetics with underwhelming cuisine

Opened Sept. 1 on the fourth floor of the Frank Gehry-designed Louis Vuitton Maison Seoul in the heart of Seoul's upscale Cheongdam-dong district, Le Cafe Louis Vuitton is housed in a striking domed space designed to evoke both a cultural library and a designer's retreat. Under the gastronomic direction of chef Anthony Yoon, the French luxury brand's first permanent cafe in Seoul promises an ambitious menu in collaboration with renowned figures from the brand’s “Louis Vuitton Culinary Community,

Sept. 20, 2025

Packages and promotions

Gravity Josun Seoul Pangyo offers family-friendly package for Chuseok Gravity Josun Seoul Pangyo is offering a family-oriented "Family Playcation" package during the Chuseok holiday. Available Oct. 3-9, the package includes an overnight stay in a Business Deluxe room. Families will also receive two exclusive Playmobil gifts: a Playmobil figure and a lunchbox cooler pouch. Guests can enjoy the hotel’s expansive Gravity Club with swimming pool and fitness facilities, as well as a kids’ lounge fea

Sept. 19, 2025

Walkerhill Hotel expands global reach with kimchi export to US

Walkerhill Hotels & Resorts has become the first hotel brand in South Korea to export kimchi to the United States. Some 7 tons of its signature Walkerhill Hotel Kimchi were loaded into shipping containers Monday, destined for the US West Coast. The move comes as global interest in Korean food has surged alongside the global spread of the Korean Wave. Kimchi, known for its health benefits, has gained popularity internationally, and demand has steadily risen in key markets. Walkerhill, recognizing

Sept. 9, 2025

Packages and promotions

Sofitel Ambassador Seoul celebrates 4th anniversary with Japanese gala dinner To mark its fourth anniversary this September, Sofitel Ambassador Seoul will host a special culinary event at its modern Japanese restaurant, Mio. On Sep. 25 and 26, Mio welcomes Ryohei Hayashi, owner-chef of Michelin-starred Tenoshima in Tokyo, for an exclusive two-night gala dinner. Known for his modern reinterpretations of traditional Japanese cuisine, Chef Hayashi presents a nine-course menu highlighting seasonal i

Sept. 5, 2025

YouTuber’s 990 won bakery pop-up in Seoul triggers backlash from local bakers

A low-cost bakery pop-up in Seoul is sparking debate over the true price of bread in South Korea. Starting Saturday, a finance-focused YouTube channel with more than 3.6 million subscribers, Syuka World, opened a temporary bakery in Seoul’s Seongsu-dong, offering popular items such as salt bread, bagels and baguettes for just 990 won (about $0.70). The initiative was meant to highlight how expensive everyday baked goods have become in Korea, but it has also drawn criticism from bakery owners who

Sept. 1, 2025

Miyuki, Japanese-Italian pasta omakase by Michelin-trained chef

Tucked away in the quiet alleys of Songpa-gu, Seoul, Miyuki introduces a bold new concept that’s turning heads in the city’s fine dining scene: a pasta omakase. Led by Chef Zeno, a Michelin-caliber chef trained in Italy, the restaurant bridges Japanese precision and Italian tradition in a serene, minimalist setting where just eight guests are served per seating. Chef Zeno’s culinary pedigree is impeccable. A graduate of Italy’s prestigious ALMA Culinary School, he trained in the kitchens of Piaz

Aug. 30, 2025

Packages and promotions

Beginning Sep. 1, Moxy Seoul Myeongdong’s Bar Moxy unveils its new dining concept, Moxy Steak, offering a stylish yet approachable steak experience in the heart of the city. Diners can choose the Moxy Signature Sirloin Steak (19,000 won), served with fresh salad and unlimited fries, or the Moxy Premium Ribeye Steak (24,000 won), paired with baked potato, asparagus, sun-dried tomato and roasted garlic. Both options include a selection of three sauces: red wine, whole-grain mustard and white chimi

Aug. 29, 2025

Seoul cafes put matcha in the spotlight with innovative variations

Matcha is enjoying worldwide popularity, with fans praising its earthy bitterness and health benefits. In Seoul, the trend is just as strong, and a handful of local cafes are putting their own spin on the finely ground green tea powder, offering experiences that range from casual to ceremonial. Three destinations — Korz near Samgakji, Dongdong Teahouse in Yeonnam-dong and T. Nomad in Mangwon-dong — show that matcha can be enjoyed in diverse ways, whether as a frothy cappuccino, a carefully sourc

Aug. 23, 2025

Packages and promotions

Timeless serenity at Four Seasons Hotel Seoul Four Seasons Hotel Seoul has launched the "Timeless Serenity" package, in partnership with Korea’s premier red ginseng brand, JungKwanJang. Designed for deep rest and renewal, the package includes a JungKwanJang Gidarim Gift Set featuring rare agarwood resin products, guided meditations and sleep-enhancing amenities. Guests can enjoy expert-led fitness classes and an international buffet breakfast for two at The Market Kitchen. Rates start at 800,000

Aug. 22, 2025

$35 for three dumplings: A peek into Louis Vuitton restaurant in Seoul

Louis Vuitton is stepping into Seoul’s dining scene with a high-end culinary venture, and now, food lovers and fashion enthusiasts alike are getting their first look at the menu — and the price tags. Reservations for Le Cafe Louis Vuitton, the brand’s first restaurant in Korea, opened Monday afternoon via the restaurant booking platform CatchTable. The venue is set to officially open on Sept. 1, occupying the fourth floor of Maison Louis Vuitton Seoul in the upscale neighborhood of Cheongdam-don

Aug. 19, 2025

Packages and promotions

Andaz Seoul Gangnam’s Meat & Co. Steakhouse offers a summer six-course dinner menu through Sep. 14. Highlights include house-smoked salmon, grilled corn soup, half lobster and charcoal-grilled 1++ Korean sirloin. A flaming Baked Alaska dessert is served tableside. Every Friday features live jazz for a romantic fine dining experience. The course menu is 150,000 won per person, with an optional wine pairing for 65,000 won. Discounts are available through Naver reservations. Le Meridien Seoul Myeon

Aug. 15, 2025