Leave the Customer Alone for Enough Time

by Ahn Jeong-a

When I enter into a shop to buy something, almost every salesperson approaches to me and asks what I need. If I do not say that I want to look around for a while, he immediately explains his entire product and recommends one to me. I always feel uncomfortable when the salesperson stands very closely and keep explaining their product's benefits. Every time the salesperson does like that, I think that he is like a leech because I need time to look around without the salesperson's disturbance. It would be good for the salespeople in Korea to give the customer enough time before they start their recommending sales pitch to do in an effective and satisfactory way.

Before the salespeople start their recommending sales pitch, they should give the customer enough time. They should not jump into their sales pitch impatiently to avoid making the customer feel that their shop is a place uncomfortable for shopping. Most people usually want to have enough time to think carefully and take a look at each product before they buy and do not want to be bothered by the tick-like salesperson. The average seller might say, Good afternoon, Sir. What do you need? as soon as the customer comes into the shop. If the customer does not say that he wants to look around for a while, the seller rushes into enumerating their product benefits, that makes the customer feel bothered. The salesperson who knows how the customer wants to be in their shop might say, Look around our shop and please call me anytime when you need my help. In addition to avoiding making the customer feel uncomfortable, giving sufficient time can let the customer make a choice without regret. The customer, including me, usually regret that they made a wrong decision especially when they bought expensive things if they were persuaded to buy the product and decided too hastily. When people buy some clothes, they usually are persuaded by the sellers compliment and buy them on impulse after all. The clerk usually says, This cloth suits you perfectly! Really nice! If I were you I would not hesitate to buy that! This is the last one that we have. when the customer hesitates to make a decision. But the good salesperson should not do like that from the first and should say, Take enough time to look around and think carefully, and decide, Sir. They should say some words that will not disturb the customer to look around enough and lead him to make a good choice in a wide range of choices.

After they give the customer enough time to consider the product that he wants to have, the salespeople can persuade the customer to buy their product by using their effective sales pitch, that is recommendation, and it will make both the customer and the seller feel satisfied. Recommending the product that the customer have chosen after having enough time works effectively because persuading the customer who has already half decided what he will buy in his mind is not difficult. The only thing that the seller can do is convincing the customer by recommending the product that the customer has chosen with emphasizing the good points of the product. If the customer hesitates to make a choice among a few things, the salesperson can say, "Sir, think about the joy of having this new audio set. You can find yourself being proud because you make a good decision!" In addition to the effective work of the recommendation, this sales pitch will give high satisfaction to both the customer and the seller. If the seller agrees with his customer that he made a good choice, the customer will feel satisfied and pleased because that choice was made by himself with enough consideration. When the seller recommends the product that he chose, the customer might think that he made proper and reasonable decision. And the seller also feels satisfied because he might thinks that he helps the customer make a reasonable decision to buy his product through his recommendation. Due to the customer's sufficient consideration and the seller's effective recommendation, both of them can have the feeling of fulfillment.

To sum up, it is the seller's duty to make the customer do his shopping comfortably and satisfactorily. To do this, the seller should not rush to the customer to start immediately their sales pitch but they should give the customer enough time to make a good choice to buy what he wants without bothering him. After giving the customer proper amount of time for consideration, they can help the customer to convince and be sure that they have made a reasonable choice and this will make both the customer and the seller feel content.